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Lake Apparel
for the whole dam fam

Just a family running a business on Norris Lake, TN.

check out the apparel
free shipping on all us orders
Find your next
favorite thing to wear at the lake
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Featured
On Sale
Pablo's Tee
$ 28.50 USD
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On Sale
Cate's Tee
$ 30.00 USD
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Featured
On Sale
Hayley's Pick
$ 41.00 USD
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Featured
On Sale
The Cover Up
$ 46.50 USD
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from our dam fam to yours
Our Story

Lake life runs deep in our fam starting from the valleys of Minnesota to the mountains of Tennessee - so we know lake apparel for all seasons. We're a project-type family of five who appreciates a cold beer after a days work. Welcome to our family's latest project: Wear Norris.

Read More About Us
Women

Apparel for boat riding, raft floating, and drink sippin.

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The best kind of fashion comes with joy
Visit Us Anytime

Combining classic collections along with limited editions and hand printed signature designs. All of our items are super comfy and cool at the same time.

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Men

Apparel for slow pourin, outdoor grilling, and dock sitting.

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K& the Dog

Apparel for adventure seeking, water sporting, and
puddle splashing.

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Our Qualities
Family first

Family comes first and it is no different when it comes to creating quality apparel for you and your fam.

One-of-a-kind

We promise our apparel will be as unique as each of our personalities. This means we will have something for everyone.

affordable

We're here for a good time not a long time. With this we promise to always keep affordability at the top of our list so we can all Wear Norris.

Stay up to date with our newest collections and special deals!
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Born in the Outer Sunset, San Franpsycho originally began as a surfing film documenting the local Ocean Beach surf scene in 2001. After the film, fans identified with the name and demanded we make clothing. So we learned the art of screen-printing, creating various garments in a dark basement by night, and selling out of of an orange and black zebra-striped van named Big Chaos by day.

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COPYRIGHT 2021 WEAR NORRIS I CREATED BY MOXIE MADE